Slice Factory Makes Big Business Out of Pizza by Slice
Can a pizzeria build a thriving business on pizza slices alone? For Chicago-based Slice Factory, the answer is a resounding yes. The brand’s name says it all. Known as the home of Chicago’s original jumbo slice, Slice Factory has turned a simple pizza-by-the-slice concept into a successful business model that has grown alongside the city’s vibrant food culture.
Our Origins: From Family Dream to Pizza Empire
The Early Days
Slice Factory got its start when Dom DiDiana’s parents opened a pizzeria in Berwyn, Illinois, in 1998. It was the typical American dream in action—an Italian immigrant family establishing a restaurant that quickly became a local favorite. Over time, as the business grew, the family expanded to three Chicago‑area pizzerias by 2013.
A New Concept Emerges
When DiDiana took over as founder and president, he recognized the need for a strong, streamlined concept. By rebranding the family business into what is now known as Slice Factory, he reduced the menu and enhanced operational efficiency. This transformation laid the groundwork for future growth and franchising.
Expansion and Franchise Growth
The Franchise Journey
By 2017, Slice Factory had successfully opened several new locations, and franchising began in earnest. Today, the brand serves slices and whole pies at our locations. This growth is a testament to the enduring appeal of the signature jumbo slice and the efficiency of the business model.
Regional Focus and Future Goals
In a recent phone interview, DiDiana explained,
“In 2013 when we rebranded, we took a mom-and-pop family business and turned it into an actual concept. We reduced the menu, we tried to make it as efficient and as consistent as possible because larger menus made consistency a challenge.”
This focus on efficiency helped the brand learn what worked and what didn’t, paving the way for strategic expansion. With plans to launch additional franchises in states like Wisconsin, Indiana, Illinois, Michigan, and Missouri, Slice Factory is laser‑focused on becoming a national brand. The ultimate goal is to reach 65 units within five years, positioning the company as a leader in Midwest pizza innovation.
Innovation: The Slice-Thru Advantage
Pioneering Quick Service
In 2019, Slice Factory opened its first “Slice-Thru” at the Berwyn location. This drive‑thru system allows customers to pick up their pizza by the slice in under three minutes—a revolutionary concept that has since become a hallmark of every new location. DiDiana noted,
“That’s what really differentiates us and is our competitive advantage. It’s so quick, so convenient, and extremely beneficial for our customers.”
Impact on Sales and Operations
The Slice-Thru contribute significantly to the brand’s performance, accounting for 50% of sales. Carryout and dine‑in make up 30%, with delivery comprising the remaining 20%. This innovative service not only improves efficiency but also enhances customer satisfaction by ensuring that the signature jumbo slice is always hot and fresh.
Our Menu and Signature Offerings
The Heart of the Business: Jumbo Slices
Jumbo slices are Slice Factory’s signature item. Carved from a 28‑inch pizza, each slice is meticulously hand‑tossed and designed to stand up to generous toppings. DiDiana explains,
“We can’t go too thin, like a tavern style, because the slice wouldn’t hold; and we can’t be too hydrated like New York pizza because it would be floppy. Our jumbo slices have just the right balance for maximum flavor and structure.”
Interestingly, the top seller isn’t the traditional pepperoni slice—it’s the Meat Lovers, loaded with bacon, pepperoni, and sausage. Other popular options include Tropical BBQ Chicken and Cheesy Beef, each offering a unique twist on the classic flavor profile.
Beyond Pizza: A Diverse Menu
While pizza by the slice and whole pies make up 70% of sales, Slice Factory also offers wings (both traditional and boneless), cauliflower bites, mac and cheese bites, and an array of craft beverages such as watermelon lemonade and hibiscus iced tea. The brand takes pride in making its own dough and preparing fresh ingredients in-house every day, ensuring consistent quality across all locations.
Operational Excellence and Team Growth
Streamlined Hiring and Retention
Like many businesses in the food industry, Slice Factory has faced challenges with hiring and retention. In response, DiDiana’s team implemented a three‑step approach to recruit and onboard talent:
- Step 1: Conduct phone or Zoom interviews.
- Step 2: Host in‑person interviews at corporate headquarters with HR and DiDiana.
- Step 3: Have candidates meet the general manager and complete a trial run.
This thorough process helps ensure that every new hire is a good fit for the fast‑paced, customer‑focused environment.
Embracing Outsourcing for Delivery
While some older operations manage their own delivery drivers, most locations now outsource delivery to third‑party companies. This strategic decision allows Slice Factory to focus on what it does best—delivering high‑quality jumbo slices quickly and efficiently.
Marketing and Community Engagement
Building the Brand
Slice Factory employs a multifaceted marketing strategy that includes direct mail, email, and text message campaigns. Social media is a key component, with platforms like TikTok and Instagram used to build brand awareness and engage with the community. Viral videos and targeted in‑house retargeting campaigns have helped the brand maintain a strong presence in a competitive market.
Pizza With Purpose
Through its Pizza With Purpose program, Slice Factory supports local schools, fundraisers, and community events. This initiative not only helps build brand loyalty but also reinforces the company’s commitment to giving back—making good food and community involvement inseparable parts of its identity.
Conclusion
Slice Factory has made big business out of pizza by slice, transforming a humble family‑owned pizzeria into a dynamic, innovative franchise that remains true to its Chicago roots. With its signature jumbo slice, rapid Slice-Thru service, and commitment to operational excellence, the brand continues to set new standards in the pizza industry. As it expands into new markets and refines its menu and hiring processes, Slice Factory is poised to become a national icon of family‑friendly, high‑quality pizza.
For more information about Slice Factory or to explore franchise opportunities, please visit Slice Factory Franchise or Slice Factory Official Site.