Slice Factory’s blog and the “Semantic Web for dummies”

Indeed, the Slice Factory’s blog hasn’t really been attractive for the past few months. We’ve been really busy working on Inslices ( which I would talk about in another post).

So, trough this new post, we would like to make the rebirth of this blog official. In this blog, we would like to communicate on our vision of the evolution of the web, with a particular focus on what all main influent bloggers are agreeing with: semantic web technologies will transform the web we use to know and turn it from a web of open and/or linked data ( it seems that there’s a difference).

By the way for those who might have not seen Tim Berner’s Lee, aka the inventor of the World Wide Web, last video on his vision of the next web, it is a must see: Tim Berners Lee on the next Web.

However, talking about  semantic web is a good thing, but there’s already a bunch of good old blogs talking about it. As fas as I’m concerned, I am not a big fan of technical speeches and rather pragmatic mainly because my low technical skills  ( sorry I am a marketing guy :-) ) make it hard for me to understand what Ontologies, OWL, RDFa , Microformats and Open DataBase are. And even if sometimes necessary to talk about the technologies, standards and ways to reach the semantic web, my professional background urges me to answer theses questions:

  • Who might be interest in that product/service?
  • What are the real benefits?
  • How much does it cost?

Let’s take an example: you probably know about what Google Rich Snippets are. You may also know what makes it possible, i.e, adding some Microformats or RDfa to your HTML. But have you ever seen many articles or reviews on what are the real benefits of it? Does it improve your position on Google or Click Through Rate on your adds? Did it help your visitors find your more easily ?

That’s why if you’re looking for technical information, I would advise you to look for the right person. Because this blog would be about “The Semantic Web for dummies” and real cases, examples and implementations on how semantic technologies have  helped people in their every day use of the Internet.
So let’s focus on the “Why” and “What” rather than on the “How”!

Here is a first question: except Best Buy ( RDFa + Good Relations e-commerce ontologie ), Tesco (same thing ) Facebook or Twitter structured annotations, do you know another implementation of semantic technologies that change things?

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